As some of you already know, we're getting pretty close to making our big transition from Develix to a new name, look and company focus.Our new site is up (for the most part) and is in the refinement stage. We're adding content like mad, refining existing content and overall, going for a whole new image.

It's still under wraps at the moment (the site is publicly accessible, but we've done nothing to market it nor even added a link pointing to it) because we want it to be perfect (or as near as can be) for the big push.

From day one, Develix was about software development. Websites were merely another type of development for us. That's all about to change. We've come to realize that long-term projects wear on us a bit and we're going to focus more on local businesses, web design and marketing. Not to exclude non-local customers (we're happy to work on sites anywhere), but our marketing will be targeting our region and will be quite aggressive.

The move to web design is the culmination of two aspects: our dislike of projects that take six months to complete and the fact that our ongoing development to date has given us a platform that requires minimal programming effort (a CMS type app based on TurboGears and TurboStan). Quite frankly, we no longer need to program very much. We'll still continue improving the product, but it will be more incremental than than in huge rushes.

Frankly, this is a huge relief. We've floundered a bit due to lack of focus and overreaching ourselves a bit (hey, we're a small company!). Already, just having a focus has given us huge doses of inspiration and it's already apparent to us that our upcoming site is absolutely the best work we've ever done. We've literally got more ideas than we can use.